I prefer "ideology signalling" so that it's neutral and we can use it to apply to both sides.
I prefer cruelty signaling, because there is profound difference between the impact of the two on the world. Insisting on naming things so that "bad thing" and "good thing" are undistinguishable is not neutral, it is biased and favors bad actors.
"Virtue signaling" still works because the actor indeed believes they are being virtuous.
I prefer cruelty signaling, because there is profound difference between the impact of the two on the world. Insisting on naming things so that "bad thing" and "good thing" are undistinguishable is not neutral, it is biased and favors bad actors.