Great ad, but is it a confirmation that fishes have no soul?
Intermarché owns the biggest fishing org in Franche (Scapêche), so they can't tell their customers to stop eating fish!
In France, fish isn't usually considered "meat" (viande).
In my child's school, there are only three dietary choices for the kids who eat at the canteen:
* No pork / sans porc (for the muslim or jewish children)
* No meat / sans viande (but there's still fish!)
* Everything
It’s okay to eat fish because they don’t have any feelings.
That's the point that made me laugh out loud yeah
Everywhere there are talking animals fish are never considered to be sentient :) Think of all the cartoons and movies (except those specifically about fish).
Frutti di mare is fruit of the sea. Fish is flora. QED.