It's still to his point:
> Even when engineers get creative, there’s logic: a butterfly valve actually looks like butterfly wings. You can tell how the name relates to what it actually defines, and how it can be memorable.
Editor MACroS still has a logic. It isn't just random.
That's as good as random.
A butterfly valve is a category of thing. The corresponding word for emacs would be "editor." That is entirely descriptive: an editor edits.
Picking a specific butterfly valve randomly from an internet search, I find one called the FNW FNWHPA1LSTG24.
Product types and categories get generic names, specific products often get weird names. It's true in just about every field.