I mean there is benefit to understanding competitor well as well?
There certainly is.
To posit a scenario: I would expect General Motors to buy some Ford vehicles to test and play around with and use. There's always stuff to learn about what the competition has done (whether right, wrong, or indifferent).
But I also expect the parking lots used by employees at any GM design facility in the world to be mostly full of General Motors products, not Fords.
I wonder how many apple employees walk in to the office with android phones
Outweighed by the value of having to suffer with the moldy fruits of their own labor. That was the only way the Android Facebook app became usable as well.