>they're going to have a ton of people using the service to create all sorts of stuff that will—on the whole—increase brand awareness and engagement with Disney.

In the same way making a bunch of porn of a character increases brand awareness and engagement with an IP, sure.

OpenAI got away scot free here in avoiding a billion dollar lawsuit. Disney is gonna further melt away a century dynasty of art and culture. They're both gonna lose long term but I guess they both win for next quarter.