We're so fucking apathetic. Organizations that wish to strip your privacy should be treated the same as organizations who commit atrocities towards the planet or their fellow inhabitants. Expose them all. Shame them. Vote against them. Pass laws to weekend their power, etc. We've totally been down this road before with alcohol, cigarettes, climate control, pollution, trans fats, guns (in some countries), etc. It's completely possible to do it again for online privacy. Use your voice now, before you find you are unable to do so at all.