I don't think it's only from a cynic point of view - the question "if meat is murder, am I a bad person if I literally can't survive without it?" is a fair and interesting one.

Of course that's not the point of the ad and I don't blame them for not making it a philosophical discussion, but it's the same approach that Madagascar uses (spoiler for a 20yo movie) to resolve their main conflict and both feel like cheating - if the penguins can think, I always thought, then so should the fishes.

Wolves (and all dogs) could be vegetarians as they aren't obligate omnivores - and in certain conditions where pray is sparse they do eat berries to surviven. Cats on the other hand are obligate carnivores and can't produce taurine amino acids, so they have to eat meat to survive.

Suspension of disbelief.

> Also, I guess fish are fair game in the forest hierarchy

Fish don't appear to have the ability to speak or engage in social relationship with other animals in the story, so it makes sense to eat them. Like vegan find it OK eating mushrooms even though they are closer to us than they are to plants.

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