I'm happy to see this post, it's something that bugs me every time I have to learn a new tool with a name that's neither A. unique to the project AND B. doesn't describe the project.

For example Zola and Hugo, static site generators - great, unique words that has no other meaning to me but the generator. The only other Hugo I know is a character in Bob's Burgers. But choosing random dictionary words like Avocado or Spice or whatever makes it completely transparent against my existing knowledge and now I have the mental lookup issue the author describes.

The other day a HN user was commenting "NAT, aka IP masquerading... (proceeds to keep re-using the term)". IME no one in the industry says "IP masquerading" unless your entire org and vendors are on Linux. Just call it NAT, we know what you mean. This a Linuxism and should be avoided!

Let's hit up Britannica.com on the word:

> a party at which people wear masks and often costumes

> a way of appearing or behaving that is not true or real

> to pretend to be someone or something else

I guess? I guess we are "pretending to be the peer IP when actually we are the LAN IP". But to me it's just nonsense. It's capital T Translating one IP to another for the sake of routing, drop the weird social implications.