I’ve been told multiple times in multiple jobs that I’m good at naming things, and I love whimsical names. A couple rules I’ve internalized are:

- if it’s hard to name, that’s a good sign that you haven’t clearly delineated use case or set of responsibilities for the thing

- best case for a name is that it’s weird and whimsical on first encounter. Then when somebody tells you the meaning/backstory for the name it reveals some deeper meaning/history that makes it really memorable and cements it in your mind

- the single best tech naming thing I’ve encountered (I didn’t come up with it) was the A/B testing team at Spotify naming themselves “ABBA”