Bundling a real product with a financial institution is a time tested strategy.
Airlines with their credit cards are basically banks that happen to fly planes. Starbucks' mobile app is a bank that happens to sell coffee. Auto companies have long had financing arms; if anything, providing insurance on top of a lease is the natural extension of that.
Auto companies, yes. As I understand it, airline credit cards are mostly just co-branded cards with existing banks like Chase.
> Auto companies have long had financing arms
I have in fact heard it said that VW group is a financing company with a automobile arm. From some points of view, that seems correct.