> - So so many acronyms from NMR: COSY, TOCSY, NOESY

My favourite: MAS, for magic angle spinning. Because every paper needs a bit of magic.

Scientists are the wrong population to pick if you want people who dislike silly names. They are everywhere because we don’t hate fun, and it does make things memorable. We’re also fond of naming things after people, which is as un-descriptive as it gets.