Net neutrality has nothing to do with how content publishers treat visitors, it's about ISPs who try to interfere based on the content of the traffic instead of just providing "dumb pipes" (infrastructure) like they're supposed to.
I can't speak for everyone, but the web should be free and scraping should be allowed insofar that it promotes dissemination of knowledge and data in a sustainable way that benefits our society and generations to come. You're doing the thing where you're trying to pervert the original intent behind those beliefs.
I see this as a clear example of the paradox of tolerance.
Just as private businesses are allowed "no shirt, no shoes, no service" policies, my website should be allowed a "no heartbeat, no qualia, no HTTP 200".