Spoiler: this is Ars Technica. Obviously they suggest you to instead get an Apple TV so that you send your data to Apple and watch Apple ads instead (with the only argument being that "so far they do less ads").
There are no ads in the AppleTV operating system itself.
The only Apple “ads” I ever see are inside the Apple TV+ app (yeah, their naming is confusing…) and it’s only for TV shows they’re promoting in their streaming service.
> Obviously they suggest you to instead get an Apple TV
I did the same last year though when I couldn’t find a good non-smart tv. Even if you don’t like the advice it is a practical solution for normies.
A box that can't run Kodi would never be my choice.
At least we can gather and post an actual solution in the top comment.
Yup, from the Apple TV article linked in the article[1]:
> According to its privacy policy, the company gathers usage data, such as “data about your activity on and use of” Apple offerings, including “app launches within our services…; browsing history; search history; [and] product interaction.” [...] transaction information, account information (“including email address, devices registered, account status, and age”), device information (including serial number and browser type), contact information (including physical address and phone number), and payment information (including bank details).
Yeah, sure, that's privacy, Ars.
[1]https://arstechnica.com/gadgets/2025/06/all-the-ways-apple-t...