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fcouryyesterday at 5:36 PM2 repliesview on HN

I thought Apple would get around and improve their memory prices with time, I guess it's the opposite: all manufacturers are now becoming Apple given these raises.

I wonder what Apple's next move will be :-)

EDIT: Spelling


Replies

threecheeseyesterday at 7:36 PM

I am wondering myself; this M1 is getting long in the tooth, maybe now is the time to upgrade.

echelonyesterday at 5:40 PM

They are not becoming Apple. They are updating the prices of their components to the underlying market costs. Framework lets you replace the memory modules.

Apple is a fashionable brand that commands a price premium. They can charge much higher prices and will charge the amount that will maximize their profits.

BMW charges to enable heated seats. They know their customers have money and will pay. Apple is the same.

Framework has to competitively price. They're being forced to update pricing to reflect the reality of supply and demand.

There's also this:

> Due to [Framework's] memory pricing said to be more competitive below market rates, they also adjusted their return policy to prevent scalpers from purchasing DIY Edition laptops with memory while then returning just the laptops. The DDR5 must be returned now with DIY laptop order returns.

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