> If 10% to 20% of those enterprises fail to renew for another 10 years
Think about how hard it would be for you to switch from iPhone to Android. Now multiply that by 10000. That's how hard it is to switch enterprise software.
Once technologies mature enough, they converge to roughly the same set of features. Case in point: I was an avid Windows user, but then decided to switch to Linux. While it was problematic, it was much less so than I had anticipated.
Imagine switching between Firefox and Chrome. Between Ford and Toyota. Between Seagate and Western Digital. Between USB-C and Lightning.
Now imagine you save $10M a year doing it