Here's what they actually said: "We are going to need to increase our memory pricing soon, but we won’t use this as an excuse to gouge customers like @Dell apparently has and that @Apple does as their norm."

No hypocrisy there.

They were replying to a screenshot showing a huge price per GB on Dell's site, but it looks like that screenshot was wrong? So a mistake on framework's part for not checking sources, but they've had a consistent and reasonable position on pricing.