There is nothing wrong with providing sensible defaults and a good collection of pre-designed profiles to choose from (and yes, even a big, friendly RESET button).

But that doesn't explain taking away options. Users who don't want their time with this stuff would probably not use the customization options in the first place.

Also, the term "deliver value" has been badly tainted after too many companies have used it as an euphemism for "extracting value".

It's the same non-logic that advertisers use: Ads are both a service for the viewer, informing them of amazing opportunities, but also somehow the viewers must be forced into consuming that service.

I'm deeply skeptical of situations where people have to be forced into something "for their own good".