Peter Drucker popularized the phrase "Efficiency is doing things right; effectiveness is doing the right things."

Being a credibly efficient at doing the wrong things, turns out to be a massive issue inside of most companies. What's interesting is I do think that AI gives opportunity to be massively more effective because if you have the right LLM, that's trained right, you can explore a variety of scenarios much faster than what you can do by yourself. However, we hear very little about this as a central thrust of how to utilize AI into the work space.