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andy_pppyesterday at 12:50 AM10 repliesview on HN

I’m currently working on an in house ERP and inventory system for a specific kind of business. With very few people you can now instead of paying loads of money for some off the shelf solution to your software needs get something completely bespoke to your business. I think AI enables the age of boutique software that works fantastically for businesses, agencies will need to dramatically reduce their price to compete with in house teams.

I’m pretty certain AI quadruples my output at least and facilitates fixing, improving and upgrading poor quality inherited software much better than in the past. Why pay for SaaS when you can build something “good enough” in a week or two? You also get exactly what you want rather than some £300k per year CRM that will double or treble in price and never quite be what you wanted.


Replies

Aurornisyesterday at 1:42 AM

> Why pay for SaaS when you can build something “good enough” in a week or two?

About a decade ago we worked with a partner company who was building their own in-house software for everything. They used it as one of their selling points and as a differentiator over competitors.

They could move fast and add little features quickly. It seemed cool at first.

The problems showed up later. Everything was a little bit fragile in subtle ways. New projects always worked well on the happy path, but then they’d change one thing and it would trigger a cascade of little unintended consequences that broke something else. No problem, they’d just have their in-house team work on it and push out a new deploy. That also seemed cool at first, until they accumulated a backlog of hard to diagnose issues. Then we were spending a lot of time trying to write up bug reports to describe the problem in enough detail for them to replicate, along with constant battles over tickets being closed with “works in the dev environment” or “cannot reproduce”.

> You also get exactly what you want rather than some £300k per year CRM

What’s the fully loaded (including taxes and benefits) cost of hiring enough extra developers and ops people to run and maintain the in house software, complete with someone to manage the project and enough people to handle ops coverage with room for rotations and allowing holidays off? It turns out the cost of running in-house software at scale is always a lot higher than 300K, unless the company can tolerate low ops coverage and gaps when people go on vacation.

_pdp_yesterday at 1:13 AM

This is only true if you assume that you are producing the same amount of code as today. Though, AI ultimately will produce more code which will require higher maintenance. Your internal team will need to scale up due to the the amount of code they need to maintain. Your security team will have more work to do as well because they will need to review more code which will require scaling that team as well. Your infrastructure costs will start adding up and if you have any DevOps they will need scaling too.

Soon or later the CTO will be dictating which projects can be vibe coded which ones make sense to buy.

SaaS benefits from network effects - your internal tools don't. So overall SaaS is cheaper.

The reality is that software license costs is a tiny fraction of total business costs. Most of it is salaries. The situation you are describing the kind of dead spiral many companies will get into and that will be their downfall not salvation.

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tarsingeyesterday at 7:56 AM

To me AI might have tilted the economic on doing in house a bit but it has been at least a decade or more that I find most enterprise SaaS, in the way they are used 80% of the time, could be recreated with a few developers in house. Instead of 10-20 developers maybe you only need 2-5 with AI, so for most big companies that doesn’t change much. A company that wants to build in house still has to hire a team. And in most non tech industries even if more expensive usually a service is preferred. SaaS was never (only) about costs, developers were already wondering why people would pay for an expensive CRM 10 years ago when it was only basic CRUD.

thisisityesterday at 5:18 AM

I work with both enterprise software and in house teams. Each path has its pro and cons. As you put it costly CRM might not be fulfilling its purpose. And the two biggest points in favour of in house are cost and bespoke nature of solution.

Building is only one part. Maintaining and using/running is another.

Onboarding for both technical and functional teams takes longer as the ERP is different from other company. Feature creep is an issue. After all who can say no to more bespoke features. Maybe roll CRM, Reporting and Analytics into one. Maintenance costs and priorities now become more important.

We have also explored AI agents in this area. People specific tasks are great use cases. Create mock up and wireframes? AI can do well and you still have human in the loop. Enterprise level tasks like say book closing for late company ERP? AI makes lot of mistakes.

technotonyyesterday at 1:36 AM

Interesting application. Can you share more about your stack and how you are approaching that build?

mikert89yesterday at 1:50 AM

Its not that people will build their own saas, its that competitors will pop up at a rapid pace

mattasyesterday at 3:01 AM

You've just described the magic of spreadsheets.

OxfordOutlanderyesterday at 9:43 AM

I agree about boutique software, but see the development still being external -

To attempt to summarize the debate, there seems to be three prevailing schools of thought:

1. Status Quo + AI. SaaS companies will adopt AI and not lose share. Everyone keeps paying for the same SaaS plus a few bells and whistles. This seems unlikely given AI makes it dramatically cheaper to build and maintain SaaS. Incumbents will save on COGS, but have to cut their pricing (which is a hard sell to investors in the short term).

2. SaaS gets eaten by internal development (per OP). Unlikely in short/medium term (as most commenters highlight). See: complete cloud adoption will take 30+ years (shows that even obviously positive ROI development often does not happen). This view reminds me a bit of the (in)famous DropBox HN comment(1) - the average HN commenter is 100x more minded to hack and maintain their own tool than the market.

benzible (commenter) elsewhere said this well - "The bottleneck is still knowing what to build, not building. A lot of the value in our product is in decisions users don't even know we made for them. Domain expertise + tight feedback loop with users can't be replicated by an internal developer in an afternoon."

This same logic explains why external boutique beats internal builds --

3. AI helps boutique-software flourish because it changes vendor economics (not buyer economics). Whereas previously an ERP for a specific niche industry (e.g. wealth managers who only work with Canadian / US cross-border clients) would have had to make do with a non-specific ERP, there will now be a custom solution for them. Before AI, the $20MM TAM for this product would have made it a non-starter for VC backed startups. But now, a two person team can build and maintain a product that previously took ten devs. Distribution becomes the bottleneck.

This trend has been ongoing for a while -- Toast, Procore, Veeva -- AI just accelerates it.

If I had to guess, I expect some combination of all three - some incumbents will adapt well, cut pricing, and expand their offering. Some customers will move development in house (e.g. I have already seen several large private equity firms creating their own internal AI tooling teams rather than pay for expensive external vendors). And there will be a major flourishing of boutique tools.

(1) https://news.ycombinator.com/item?id=9224

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risyachkayesterday at 10:58 AM

>> I’m currently working on an in house ERP and inventory system for a specific kind of business

this means if I sell it to your business for the price of < your salary - you will get fired and business will use my version.

Why? because my will always be better as 10 people work on it vs you alone.

Internal versions will never be better or cheaper than saas (unless you are doing some tiny and very specific automation).

They can be better than current solution - but only a matter of time when someone makes a saas equal and better to what you do internally.

Sure almost anything will be better and cheaper that hubspot.

But with AI smaller CRMs that are hyper focused on businesses like yours will start popping up and eating its market.

Anything bigger than a toy project will always be cheaper/better to buy.