I don’t think Microsoft realizes that this is not a positive for their brand.
They don’t care. The customer service era is over.
its none too good for LG either;
also: i think this sort of behaviour is exactly how you chill updates of any sort. it may take a while but when it is publicly salient that updates are sophies choice, and large pie slices of devices stay stock and unconnected, that will dry up that watering hole.
paranoia regarding un-updated devices will give way to paranoia regarding updates being used to screw you into something you would never consent to.
They force AI demand to show it to the shareholders. So they couldn't care less whether that's positive on the receiving end.
they wont take much of a hit on the brand because of this, so they'll make up for that in marketing elsewhere.
this will however give them huge amounts of information... its a loss leader for them.
It's a positive for a nameless middle manager somewhere who can show their boss a graph with a line moving to the right and up with a title like "AI Adoption Across Platforms" and hit their bonus target.