It doesn't matter if consumers don't like it if everyone does it. The only choice remaining then is to put up with it or not have a TV at all.
You can get a 10 or 20 or 30 year old TV. They still work.
You can buy a "smart TV" and keep it offline. Use it as a monitor for a PC running Linux, from which you stream from your browser or dedicated apps like VacuumTube (Youtube Leanback).
It's a creepy tech cartel.
“Not have a TV at all” is a perfectly reasonable choice many people are making now.