That "AI is just like your coworker / friend / companion" view is intentionally created by people who need the bubble part of AI to go as far as possible.

I only know about this TED Talk because it was in a mandatory training course for my work, but these is the kinds of things being said: https://www.youtube.com/watch?v=KKNCiRWd_j0 (he's trying really hard with the Steve Jobs look)