In addition to all the technical detail, you learn so much about corporate hubris in their massive quest for non-innovation (resting on their laurels).
C-level staff ignored the brilliance of their Alto computer, invited Steve Jobs over in exchange for a few shares of AAPL IPO [which they almost-immediately sold], and left all their computer researchers scratching their heads as to why staff were being ignored.
This is my favorite geeky non-fiction book.
[•] <https://www.amazon.com/Dealers-Lightning-Xerox-PARC-Computer...>
In addition to all the technical detail, you learn so much about corporate hubris in their massive quest for non-innovation (resting on their laurels).
C-level staff ignored the brilliance of their Alto computer, invited Steve Jobs over in exchange for a few shares of AAPL IPO [which they almost-immediately sold], and left all their computer researchers scratching their heads as to why staff were being ignored.