> I’m starting to wonder if this approach is fundamentally at odds with today’s market.

I don't want to project, but outside of video gaming, I'm seeing people in my personal networks pull back from digital more and more - not because these tools and apps aren't useful, but because they are so hostile.

So you might be ahead of your time. That said, businesses cost money to run so you need to assess your churn if you aren't going to have a subscription model.