But we know that there are few winners and past competitors like eBay faded out. It is more extreme with Microsoft: they have survived more market shifts than anybody else, there is no doubt they have something special and at that business level it is difficult to argue that competitors have not tried everything, and the idea of good and bad behaviors is naive at that level. For example, a "good" company such as Sun Microsystems was involved in bribes to gain markets.
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But we know that there are few winners and past competitors like eBay faded out. It is more extreme with Microsoft: they have survived more market shifts than anybody else, there is no doubt they have something special and at that business level it is difficult to argue that competitors have not tried everything, and the idea of good and bad behaviors is naive at that level. For example, a "good" company such as Sun Microsystems was involved in bribes to gain markets.