Have you compared with something else than Chrome? Otherwise it might be that Chrome is just very power hungry compared to Safari, but maybe Firefox is more efficient by now? Chrome has slowly turned into a monster on it's own, not unlike what they competed against initially when Chrome first arrived.
Safari use less CPU power than Firefox, chrome being the worst of them all.
It's even more obvious when watching video where safari will be 5 to 10 points lower than Firefox.
Harder to say when it's rendering page but the fact of the matter is that I tried both for years, Firefox always drain the battery faster.