What part of this is “enshittification”? It’s just a company starting to charge for a formerly free service. Hardly seems like that aggressive a move.
They're squeezing their customers after locking in to juice their margins, having become a monopoly/monopsony. This is the classic enshitificaton playbook.
From https://www.wired.com/story/tiktok-platforms-cory-doctorow/
"Here is how platforms die: First, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die."
We are on step 2: then they abuse their users to make things better for their business customers.