> At a minimum, you would expect the happiest countries in the world to have some of the lowest incidences of adverse mental health outcomes. But it turns out that the residents of the same Scandinavian countries that the press dutifully celebrates for their supposed happiness are especially likely to take antidepressants or even to commit suicide.

Exactly. WHR is a wonderful tool to study how policy institutes and media work together to build a narrative over the years.

> “Please imagine a ladder with steps numbered from zero at the bottom to ten at the top. Suppose we say that the top of the ladder represents the best possible life for you and the bottom of the ladder represents the worst possible life for you. If the top step is 10 and the bottom step is 0, on which step of the ladder do you feel you personally stand at the present time?”

One issue identified in the article that in some countries that really isn't taken to mean happiness, it's taken to mean "wealth". My take is simple that someone locked in a cage for the rest of their life without a chance to escape can still confidently put a 10 down. The cage may very well be golden, so it doesn't say much about their absolute happiness or suffering so to speak. Another situation is a person who sees more achievable opportunity - "if I can do x, y, z, I'll be higher on the ladder". Then they'd report themselves low, because they see a path to reach higher. But in the report they'll just look like the saddest person ever.