There is a world of difference between natural semantic drift and blatant disregard for accuracy by someone seeking to create drama for attention.
Not to mention all the attempts we see nowadays at deliberate redefinition of words, or the motte-and-bailey games played with jargon vs. lay understandings of a concept.
"seeking to create drama for attention"
I do not think that is a new thing in human history, too. But sure, the internet amplified it a lot.