Nobody is locked in (unless they made some incredibly bad decisions) and this is a tiny fee in exchange for a useful service. I’m just baffled by the response to this.
It's not baffling if you read his Enshitification book. This is phase 2.
In 2010, people were saying it was very reasonable to start prioritizing publishers' ability to reach you over your organic contacts. After all, Facebook is providing this utility for free; shouldn't they be able to extract some additional revenue from their platform? And here we are in 2025...
It's not baffling if you read his Enshitification book. This is phase 2.
In 2010, people were saying it was very reasonable to start prioritizing publishers' ability to reach you over your organic contacts. After all, Facebook is providing this utility for free; shouldn't they be able to extract some additional revenue from their platform? And here we are in 2025...