I think this is a great insight and great leadership.

While the for-profit world, and many others, have embraced extremes of predatory capitalism, contempt for users, and disinformation, Mozilla has a fantastic opportunity to compete on its unique capabilities:

It's not under pressure to adapt that business culture - no private equity, Wall Street, etc. pushing it; its culture is antithetical to those things; and its culture has always been geared toward service to the community and trust.

The insight and leadership is to find this word, which hasn't been used much (I think many in business or politics would laugh at it), is incredibly powerful and a fundamental social need, and is clear guidance for everyone and every activity at Mozilla and for customers.

Imagine using a company's products and not having to think about them trying to cheat you.