the next generation of humans growing up will not even care whether media is real or not any more. The saturation of AI content and FUD around real content is going to blur the lines to the extent that there's no point even caring about it. And it's an intractable problem.
hopefully this leads to greater importance of seeing things with your own wetware.
The other issue is the need to show off... if I had a supercar why do I have to post it on Instagram that kind of thing.