I'm by no means defending throwing the baby out with the bathwater - which is what's happening when someone abandons a less-aligned company for a completely unaligned one - but I have a somewhat different perspective on what, exactly, ticks these people off so much with Framework but not Dell, even though Dell is ostensibly worse (from their perspective), and it's not all that unreasonable emotionally, but it leads to bad outcomes, and it is very much not rational.

For them, it's a problem of (perceived) hypocrisy. You see, Dell never claimed to be good. Nor did HP. They're big corporations, they've got contracts with the military, IDF, what have you. Their appeal, as it were, is the product/service itself. Their only ideal is the Capital, and they never pretended otherwise.

In comes Framework; claiming to be sustainable, different from the others, caring about society/the world/etc., instead of just in it for the Capital, like all the others - regardless of whether they really claimed this or not, it is how they're perceived by these people - and then they go and "do something like that", so they go back to Dell/HP, because at least those didn't lie about who they were. This is exactly what happens with Mozilla vs Google/Microsoft.

This is very much a reflection of a fair few Leftist political spaces. Two people may agree on pretty much everything in how a society should be ran, but one of them believes that private property is inherently theft, and another one would like to maintain private property. That singular difference, one that could be set aside until all other goals are achieved - if ever - will cause endless debate, drama, and ultimately a schism which will leave both sides weaker.