> Pretty much everyone trusts Kagi
...on a forum run by its investors whose goal is to push Kagi, sure. Outside of this forum, nobody knows about a fringe little search engine that is paywalled and only has 62k users.
For a brand like Mozilla, even something as dumb as Ecosia would be a better fit, as they have about 250x the number of users of Kagi.
> on a forum run by its investors
They are not VC funded afaik, and esp not YC funded.
> 250x the number of users
If you offer the service for free and serve ads in "privacy respecting way" sure you get more users. But anyway this is a mozilla's states goal too, so it would fit.