You can't monetize a browser. They have to keep trying to create new products, but they inevitably fail. Pocket, FirefoxOS, Persona, all dead. This new stuff will fail too, because Mozilla has no USP and no way to create a best-in-class product in any market. So they rely on imitating what everyone else is doing, but with more "crunchy" vibes ("values", "trust", "we're a nonprofit") because that's the only angle they can compete on. They missed mobile completely so even their browser is bleeding users and dying.
The way to interpret Mozilla is that they're a dying/zombie company, fighting heroically to delay the inevitable.
> You can't monetize a browser.
You very much can if all the competitors are either a) ad-ridden, ai-infested, bloated monstrosities or b) don't provide the functionality people want. In that case, there's apparently lots of demand which could easily support either a pay-once or a low-subscription-fee model.
They already do monetize it, every search engine included by default paid to be there. They forcefully remove those that don't pay from existing installations without the user's permission, as they did with yandex.
What they could do is get funding from sovereign tech funds.
I don't think the rest of the world likes their dependencies on US companies and their love for surveillance.
Of course, to do it right means ensuring there's enough non-US organizational structure with the know-how to take over the project should things go pear-shaped, and oversight to spot of the pear is taking shape.
But that's what governments can do, assuming they don't want to be under the thumb of the US. ("Oh, you think tariffs are bad? We'll do to you like we did those ICC judges and shut off all your accounts.")
Fork Firefox, bundle uBlock Origin, Sponsor Block et el and sell it is a consumer web security product (that's not complete shit) with a monthly subscription. Use some of the proceeds to support the devs working on the underlying tech, similar to what Valve are doing for Wine, Proton and Fex.
Bonus points:
1. Multi layered approach to dealing with ads and other malware.
2. A committment to no AI or other bloat - that's not what I'm paying you for.
3. Syncable profiles.
They dont have to.
They could be lean and focus on firefox only.
Now they get 150m from google, spend just a part on firefox and rest on failures and hobby projects to get promoted.
If they were focued on core business, 1) they would have a war chest 2) they could leave off donations
https://lunduke.locals.com/post/4387539/firefox-money-invest...
I'd pay $10 a month for a browser, I pay that much for music and TV shows and I spend more time in a browser. I'm sure the market doesn't agree with me but I pay more for things that are less useful.