I think it is him. Chrome making blocking harder is one of the issues that has been pushing some users away (and a good portion of those in the direction of FF). If FF is not better is that regard then those moving away for that reason will go elsewhere, and those who are there already at least in part for that reason will move away.

If this happened it would be the final straw for me, if I wasn't already looking to change because of them confirming the plan to further descend into the great “AI” cult.