CEOs are well known for turning down money, and always resisting the urge to squeeze every last drop of good will from an acquired property, right?

I think it's an apt warning, I'd have to read the literal interview transcripts to really draw a conclusion one way or the other. But the simple fact that this is on his mind, and felt like mentioning killing ad block was something Mozilla could do, and is considering doing, was a safe thing to say to a journalist... There's not a chance in hell I'd say anything remotely like that to a journalist.

When someone tells you who they are, believe them.