When you've already lost most of your mass-market appeal, the only defensible strategy left is to double down on the people who still care
Every tech CEO loves to cosplay as "announcing the iPhone" 2007 Steve Jobs but nobody ever tries to cosplay as the "pulling Apple back from the brink by focusing on core competencies" 1997 Steve Jobs.
Every tech CEO loves to cosplay as "announcing the iPhone" 2007 Steve Jobs but nobody ever tries to cosplay as the "pulling Apple back from the brink by focusing on core competencies" 1997 Steve Jobs.