Tiffany lamp coveted by Steve Jobs sells for $4.4M

https://archive.ph/ehKT0

How much of the price can be attributed to "Steve Jobs coveted after this lamp"?

Obviously celebrity endorsements is nothing new, but "coveting" seems new to me. Imagine if it's Trump, Musk or your favorite dickhead celebrity coveting after the object, would you say "eww" or would you pay more to say "I own something that dickhead covets."?