Fair criticism! We actually got funded for a different idea (this was a pivot) so perhaps you're onto something.... Jokes aside -- and to address your points.... Privacy: Visitors currently opt-in and provide only the company they are from (no other PII). Security: Our current version handles only text (we have images + dynamic content in the works), but we do our best to build a sanitisation pipeline around this, it's the same kind of problem that any arbitrary-code widget builder needs to account for. Accessibility: I'm keen to hear what concerns or ideas you have here since we are interpolating content and copying existing structure (so that a11y is kept as intact as possible). Advertising: Companies choose to integrate this themselves on their own website, so if anything we see it as forming part of their marketing strategy.