We use apollo and gemini 2.5 flash lite with web search in a quick pass to ground and enrich data on the visitor. Right now, the queries are generic, as opposed to constructing more "tailored" queries based on what the host might be pitching to that visitor.
We're definitely going to be looking into finding more relevant signals on a case-by-case basis, and this kind of idea fits really neatly into that paradigm!