Also re: ‘deceptive advertising’ - if what you mean is that the output of the model will misrepresent what the host site actually sells/provides, that does happen on occasion, and it’s a top priority for us. We’re constantly working to reliably improve what Kenobi outputs in any given situation. It’s partially a research problem (i.e. deeply understanding the host website, and the nuances of their offerings, as well as research on the visitor, where the time window is seriously constrained), and it’s a model + prompting problem.

One of the ways we want to enhance Kenobi is to allow the host site to plug in more data sources (e.g. an FAQ, KB, etc). This helps solve the research problem, and it also increases the utility of the tool because more the very generic website can be be customized in more nuanced, specific, and esoteric ways, depending on the visitor.