In general the case that we’re building for here is the one where we are able to do two things effectively: “streamlining” content, so that instead of 7 different use-cases on a maze of a brochure site, as a visitor you see the top one or two use case you actually care about, in way more detail.

Second, we want to show B2B visitors’ brands in context. I.e. showing you what it would look like if your company was using the service in question with social proof from your industry peers. We don’t have our image tech in the on-demand demo right now, but companies that we have helped pre-render copies of their site with dynamic images (especially e-commerce brands), found higher engagement on their outreach as a result.