>Primarily because web search these days is so shitty but that’s besides the point.

Obviously there are a lot of reasons for this. But I think one of the most important reasons is that there is so few organic interesting content destinations anymore.

Sure there are some neat shopify stores, news sites, and a few dedicated souls keeping up blogs. But so much of the casual browsing that the web once was has been obliterated by the move to social media.

And what hasn't moved is now a mess of AI generated fluff or link farms.

I used to think Google made search worse to increase ad revenue. And maybe it's tangentially related. But the stuff I used to search for and find and get inspiration from has moved to walled gardens. Reddit is one of the few remaining open web destinations left.

AI can't solve that problem.