alt Hacker NewsEveryone worried about privacy - not sure if they realize everyone is already collecting this type of information anyway?
I think this is cool and probably the future of B2B websites. My holdup would be, if the buyer enters their company and the copy just changes into what we think they want, are they going to lose trust that the copy is a true representation of our focus? Maybe it's a framing problem, lots of websites have "solutions" sections for different industries. Potentially could be cool to have a "how we can specifically help {your company}" with an exact use case outline.
> if the buyer enters their company and the copy just changes into what we think they want, are they going to lose trust that the copy is a true representation of our focus?
Great point. That's pertinent to how we've been configuring the research → computing "intent" pipelines. Our focus right now is mainly just to streamline content and show brands "in context" as much as possible without having too much of an "opinion".
Your idea about showing how specifically the company could be helped + a use-case is lovely way of putting some of the more complex layout generation ideas we've been working on!