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jspannyesterday at 7:27 PM1 replyview on HN

> 50% of buyers don't even finish the first video.

Just wondering - Is that a guess or a backed up statistic? Would be eye opening if that really was the case


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nkmnzyesterday at 7:59 PM

I stand corrected! It's 52% that don't even START the first video![0] Other studies report that number at 35%.[1]

One thing that's more consistent are average completion rates hovering around 5%.

[0] https://www.science.org/doi/10.1126/science.aav7958 as cited by [1]

[1] https://openpraxis.org/articles/606/files/66d16716e6c09.pdf

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