> 50% of buyers don't even finish the first video.
Just wondering - Is that a guess or a backed up statistic? Would be eye opening if that really was the case
I stand corrected! It's 52% that don't even START the first video![0] Other studies report that number at 35%.[1]
One thing that's more consistent are average completion rates hovering around 5%.
[0] https://www.science.org/doi/10.1126/science.aav7958 as cited by [1]
[1] https://openpraxis.org/articles/606/files/66d16716e6c09.pdf
I stand corrected! It's 52% that don't even START the first video![0] Other studies report that number at 35%.[1]
One thing that's more consistent are average completion rates hovering around 5%.
[0] https://www.science.org/doi/10.1126/science.aav7958 as cited by [1]
[1] https://openpraxis.org/articles/606/files/66d16716e6c09.pdf