alt Hacker NewsGoogle biggest advantage over time will be costs. They have their own hardware which they can and will optimise for their LLMS. And Google has experience of getting market share over time by giving better results, performance or space. ie gmail vs hotmail/yahoo. Chrome vs IE/Firefox. So don't discount them if the quality is better they will get ahead over time.
It already is costs. Their Pro plan has much more generous limits compared to both OpenAI and especially Anthropic. You get 20 Deep Research queries with Pro per day, for example.