Reread your post with your evil PM hat on. You just said "I'm willing to pay for housing". That's all they hear.
Seriously, once you've crossed the threshold to pay for something, they think that they can somehow manipulate you (advertising) or convince you (features) to pay them for it too. And honestly, if they do it with features, I'm willing to be convinced.
Then the "evil PMs" need to learn some common sense. I made the analogy purposefully absurd to (try to) show why this line of reasoning is ludicrous.