In Australia, we often have bonus offers on Apple Gift Cards, from the merchant/retailer.

This could include a "real" cash discount of ~8-10% (eg, buy a $100 card for $92), or loyalty points.

Our supermarkets often have a "20x" bonus points promotion, which is effectively 10% off a future shop - eg, buy a $100 Apple gift card, get $10 off a future shop in loyalty points. Buy $1000, get $100 off, etc.

Or, if you're a frequent flyer, earn Qantas points - buy a $2000 gift card, get 20,000 in QFF points - that on its own is some one way/return domestic flights, or halfway to Honolulu (one way), if you were going to spend $2000 on a new iPhone, Mac, iCloud etc anyway.

https://gcdb.com.au/gc/apple/ has been documenting all the recent offers for Australia.