I totally get this sentiment and I think it applies equally to the actual dating apps, these apps are all garbage fires that you don't really want in your life, but they do have utility if you want to date.

So an idea I've been thinking about lately, is that evolution didn't produce humans that were wired to date forever. These app publishers undoubtedly would prefer that you keep using their apps until you die, so they're happy to see you also keep dating until you die. But that shouldn't really be how things go and it's not how most of us are wired. Most humans throughout history went through a brief courtship period and then they settled down with someone, even if that person wasn't perfect.

The app has utility in that courtship period, but the activity itself is meant to be temporary, possibly even brief, and ultimately give way to something else. The app publisher has an incentive to make you forget that.